Changing client behavior in big pharma
Mostafa Nagib
My professional growth started with one question: What is the best way to connect the dots to navigate the complexity of massive volumes of data?
Through this discovery process, I realized there is no shortage of data but there is certainly a scarcity of meaningful information that inspires savvy decision-making to create commercial strategies that enable you to capture and maintain the attention of the key players in the Big Pharma health-care domain.
This book offers you the compelling opportunity to make a huge impact on your commercial results and elevate your career in this highly competitive industry.
You will learn how to:
_See and understand marketing from a new, unique perspective
_Develop your insightful and incisive
_Marketing Opportunity Map
_Cannon-proof your marketing decisions
_Identify leverage points you can use to your advantage
_Know how to target the market for your ever- increasing success
