<p>How do you get to what&#39;s real? Your organization&#39;s culture is the key to its success. Strategic planning is essential. People&#39;s competencies should be measured and their weaknesses shored up. People crave feedback. These may sound like basic truths of our work lives today. But actually, they&#39;re lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--running through our organizational lives. Nine lies, to be exact. They cause dysfunction and frustration and ultimately result in a strange feeling of unreality that pervades our workplaces. But there are those who can get past the lies and discover what&#39;s real. These are freethinking leaders who recognize the power and beauty of our individual uniqueness, who know that emergent patterns are more valuable than received wisdom, and that evidence is more powerful than dogma. With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company&#39;s culture, that matters most; that we need less focus on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people&#39;s goals we should strive to align people&#39;s sense of purpose and meaning; that people don&#39;t want constant feedback, they want helpful attention. This is the real world of work. If you embrace each person&#39;s uniqueness and see this as key for all healthy organizations; if you reject dogma and engage with the real world; if you seek out emergent patterns and put your faith in evidence, not philosophy; if you thrill to the power of teams--if you do all of these, then you are a freethinking leader, and this book is for you.</p>

<p>In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing! If you&rsquo;re tired of struggling to make online marketing work&hellip; Sick of throwing money down the drain with PPC advertising&hellip; Or just want to create a torrential downpour of hyper-profitable clients for your business&hellip; Then THIS will be the most exciting, life-changing book you will EVER read. Sabri Suby, (founder of King Kong, Australia&rsquo;s fastest growing digital agency 2 years running) is finally revealing the exact system he&rsquo;s used to go from $50 to over $10m in annual revenue&hellip;And deployed in over 167 niches to create more than $400m in sales for his clients &ndash; in just 4 years flat! FULL DISCLOSURE: This book is NOT for the faint of heart. If you want the same tired, outdated advice&hellip; Untested theories which sound good but don&rsquo;t work in the real world&hellip; Or a book full of &lsquo;warm and fuzzy&rsquo; stories which make you feel good&hellip; Then this book is NOT for you. However, if you want to FINALLY discover what&rsquo;s working online&hellip; Get the battle-hardened tactics King Kong are using RIGHT NOW on the frontline&hellip; And elevate your business above the competition and CRUSH them into a fine powder&hellip; Then &lsquo;Sell Like Crazy&rsquo; will change your business-life forever. Here&rsquo;s just a taste of what Sabri reveals in this revolutionary book... &bull; How to write Google AdWords or Facebook ads that practically FORCE your prospects to click them and buy! (Not one digital agency in a hundred even has a clue how to do this!) &bull; Discover the #1 best way to grab any prospect by the jugular... and... drag him down into your sales message and practically force them to buy! (Phase 3: Capture leads and get contact details) &bull; The breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It&#39;s like nothing you&#39;ve ever seen before, and it positions you as a trusted authority almost instantly &mdash; (Phase 3: Create the perfect bait for your dream buyer ) &bull; How to uncover large new &ldquo;starving crowds&rdquo; of prospects who spend like sailors on leave (even when the economy is hurting and you&rsquo;re far more expensive than the competition) (Phase 4: The Godfather Strategy) &bull; The #1 biggest mistake made by marketers using Google AdWords! This mistake is costing you a small fortune in lost profits and market share (Phase 5: Traffic) &bull; A buried case study on how one ad pulled in 3 MILLION LEADS (and how you can copy this strategy to create a stampede of new customers for your own business) (Phase 1: Understand and identify your dream buyer) &bull; The three most powerful ways to influence your DREAM clients and establish yourself as the ONLY person they buy from (Phase 6: Magic Lantern Technique) &bull; How to crawl inside the mind of your DREAM buyer, camp out there.... and get fresh, super-targeted marketing intel to pump up your offers on steroids and beat the pants off your competition! (Phase 1: Understand and identify your dream buyer)</p>

<p>Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don&rsquo;t have enough information about what these investors do, what they can provide for a business, and on what terms. What&rsquo;s worse, entrepreneurs often don&rsquo;t know how to access the people who are looking to put their money into young companies with potential. Finally, business owners don&rsquo;t have enough expertise to navigate the treacherous waters of outside funding. Many small companies don&rsquo;t believe they are the type of company that gets funded. Even when business owners are brave enough to look for the right outside investors, they don&rsquo;t know how to create the compelling pitches or how to structure the deals that will get them the funding to expand and grow. Crack the Funding Code will show readers how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give readers the broader perspective&mdash;how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their particular industry and/or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.</p>

<p>Do you know how to play the game you&#39;re in? In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind. The more I started to understand the difference between finite and infinite games, the more I began to see infinite games all around us. I started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in an infinite game. These organizations tend to lag behind in innovation, discretionary effort, morale and ultimately performance. The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. Their people trust each other and their leaders. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, they are the ones who lead the rest of us into the future. Any worthwhile undertaking starts with Why - the purpose, cause or belief that inspires us to do what we do and inspires others to join us. Good leaders know how to build Circles of Safety that promote trust and cooperation throughout their organizations. But that&#39;s not enough to help us chart a course through the unpredictable, often chaotic landscape of today&#39;s marketplace. I now believe that the ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it.</p>

<p>A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley&#39;s most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don&#39;t cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in. His advice is grounded in anecdotes from his own hard-earned rise&mdash;from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet&#39;s first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including demoting (or firing) a loyal friend; whether you should incorporate titles and promotions, and how to handle them; if it&#39;s OK to hire people from your friend&#39;s company; how to manage your own psychology, while the whole company is relying on you; what to do when smart people are bad employees; why Andreessen Horowitz prefers founder CEOs, and how to become one; whether you should sell your company, and how to do it. Filled with Horowitz&#39;s trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.</p>

<p>Develop the top achiever&#39;s mindset Drawing on the work of leading psychologists and behavioral researchers, Brian Tracy -- America&#39;s &quot;success mentor&quot; -- demonstrates the attitude, deep self-knowledge and pin-pointed goals that are important factors in achieving great success. He&#39;ll help you identify your own &quot;area of excellence&quot; and master the tools that make each achiever tick, including: How to sharpen your natural intuition How to increase your brain power How to change thoughts from negative to positive How to break bad habits quickly and painlessly Packed with practical advice that lead to extraordinary results, The Psychology of Achievement will help you use every ounce of your potential.</p>