Successful Tender & Pricing Techniques

by Sameh H. Aly " The decision to bid or not to bid for a contract should be a carefully considered process, Balancing the opportunity, against a realistic evaluation of the likelihood of success, you've labored long and hard, developing and making your product, you did the research, raised the funds, worked tirelessly to build a strong, creative team, now – finally – it's ready to be launched, Just one question: How much do you think its worth?"